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Sign Wars The Cluttered Landscape of Advertising Goldman, Robert; Papson, Stephen Publisher:  The Guilford Press, New York, USA Year Published:  1995   Pages:  322pp   ISBN:  1-57230-034-5 Library of Congress Number:  HF5821.G583 1995   Dewey:  659.1'042-dc Resource Type:  Book Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.

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