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Online Surveys Pay Off For Snack Marketer and Hard-Hit Charities Sources News Release http://www.sources.com/Releases/NR714.htm Publisher:  Snack Alliance Inc. Date Written:  09/01/10 Year Published:  2010   Resource Type:  Article/Report/Letter Popular Snack Maker Finds Creative Way to Improve Product Development and Fund Charities Abstract:  Forget the two-way mirrors, hiring a moderator and paying respondents to huddle around a boardroom table to answer questions about product names or package designs. Some firms are embracing new ways to test their marketing concepts with consumers and donating the traditional remuneration to help todays cash-strapped charities. One company to find a creative way to engage online consumers in product development is Snack Alliance, the maker of riceworks Gourmet Brown Rice Crisps. The riceworks... To read the full release go to http://www.sources.com/Releases/NR714.htm Topics Charitable Donations Online Research Online Sources Snack Foods Surveys

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