1. The Anatomy of Buzz: How to create word of mouth marketing (book review)
   Resource Type: Article/Report/Letter
   Published: 2003
   
2. The Art of Cause Marketing
   How to use advertising to change personal behavior and public policy
   Resource Type: Book
   Published: 2000
   How to craft a powerful public service campaign
3. BlueRush
   Media Profile in Sources
   Resource Type: Organization
   
4. Canadian Centre for Skills Development & Travel College Canada
   Media Profile in Sources
   Resource Type: Organization
   
5. Canadian Marketing Association
   Media Profile in Sources
   Resource Type: Organization
   
6. Centennial College
   Media Profile in Sources
   Resource Type: Organization
   
7. Diane Craig, President, Corporate Class Inc.
   Media Profile in Sources
   Resource Type: Organization
   
8. Creating a customized Marketing Toolkit
   Resource Type: Article/Report/Letter
   Published: 2009
   A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
9. Durham College
   Media Profile in Sources
   Resource Type: Organization
   
10. Envision Sales Inc.
    Media Profile in Sources
    Resource Type: Organization
    
11. Experiential Marketing
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Experiential marketing is the next marketing methodology that can bridge the disconnect between the consumers' increasing demand to engage marketers and brands on their own terms. Consumers are more skeptical than ever about marketing and advertising
12. Expose Yourself!
    Resource Type: Article/Report/Letter
    Published: 2006
    A booklet about effective media relations, providing practical advice about getting media coverage and relating to the media.
13. Don Fenton
    Media Profile in Sources
    Resource Type: Organization
    
14. 5 Perfectly Promotable Ideas
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    As a small business marketer you are often looking for ideas to promote your business that are often guided by smaller budgets, little time, you want relationship building to occur, you want to make a sale, or you want the customer to become a repeat
15. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
16. Get a Digital Life
    An Internet Reality Check
    Resource Type: Article/Report/Letter
    Published: 2001
    
17. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
18. Going for Gold
    A Complete Marketing Strategy for Speakers
    Resource Type: Book
    Published: 2000
    
19. Steven Goldhar, President and Founder of Sundance Media Inc.
    Media Profile in Sources
    Resource Type: Organization
    
20. Guerrilla P.R. Wired
    Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between
    Resource Type: Book
    Published: 2007
    Hollywood PR guru Michael Levine applies his Guerrilla PR strategies to the Internet.
21. Guerrilla P.R.
    How You Can Wage an Effective Publicity Campaign...Without Going Broke
    Resource Type: Book
    Published: 1993
    
22. Guerrilla Tactics for Maximizing the Results of Your Media Campaign
    Resource Type: Article/Report/Letter
    Published: 2001
    Strategy and tactics for successful media campaigns.
23. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
24. HitGrab Inc.
    Media Profile in Sources
    Resource Type: Organization
    
25. How Media Relations Helps the Marketing Plan
    Resource Type: Article/Report/Letter
    Published: 2002
    Using media relations to support your marketing strategy.
26. How to Brand Yourself
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    At the Marketing Chefs we are often asked to help companies find and define their brand statement. Recently it seemed that a number of friends and business associates were looking for help in re-positioning themselves or providing a bio that fit thei
27. Internet Marketing Intelligence
    Research Tools, Techniques, and Resources
    Resource Type: Book
    Published: 2003
    How to use the Internet for market research.
28. Alan K'necht, SEO, Internet Trends & Innovations Expert
    Media Profile in Sources
    Resource Type: Organization
    
29. Wendy-Moore MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
    Media Profile in Sources
    Resource Type: Organization
    
30. Marketing/PR - the new face of marketing
    Resource Type: Article/Report/Letter
    Published: 2009
    Marketing/PR offers a variety of cost-effective tools that can easily be implemented into a long-term strategy and plan. These include information sessions, testimonial brochures, print and e-mail newsletters, Internet sites, on-line media rooms, media-friendly events, speaking engagements, networking events, trade and consumer shows, sponsorship opportunities, and media campaigns.
31. Marketing Topic Index in Sources Directory of Experts
    Resource Type: Internet WWW site
    A subject guide to experts and spokespersons on topics related to marketing in the Sources directory for the media.
32. The Online Copywriter's Handbook
    Resource Type: Book
    Published: 2002
    
33. Publicity 101 for Colleges
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Q: What's the best way for a college to get continuing media attention?
    A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
    
34. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources
    Resource Type: Organization
    
35. "Selling The Invisible - A Field Guide To Modern Marketing" Book Review
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    This week's review is a book "Selling The Invisible - A Field Guide to Modern Marketing" by Harry Beckwith. Now the title sounds a little dour, but I have to say that this is a very quick read and very enjoyable.
    
    
36. The Six Figure Speaker
    Formula for a Six-Figure Income as a Professional Speaker
    Resource Type: Book
    Published: 2008
    A guide for professional speakers with strategies for success.
37. Solutions in Mind
    Media Profile in Sources
    Resource Type: Organization
    
38. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
39. The Sources HotLink
    Resource Type: Internet WWW site
    Published: 2009
    A website and newsletter dealing with media relations strategies.
40. Sources welcomes Adam Strimaitis, Author of The Millionaire Moron
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2008
    Sources welcomes a new member: Adam Strimaitis, Author of The Millionaire Moron. Adam Strimaitis is an author, professional speaker and corporate trainer.
    
41. Sources welcomes BlueRush
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    BlueRush is a full service digital marketing company focused on developing highly engaging and interactive solutions using Web 2.0 technologies, award-winning rich media animation and video production.
42. Sources welcomes Diane Craig
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Diane Craig is a leading expert in all matters of image and etiquette. She provides carefully designed programs to help individuals progress through their own organizations by improving their interpersonal communication skills and professional image.
43. Sources welcomes Richard Martin
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2010
    Sources welcomes a new member: Richard Martin. Richard Martin is President and Founder of Alcera Consulting Inc. He helps individuals and organizations to thrive and leverage opportunities in the face of rapid change, risk and uncertainty.
44. Sources welcomes Solutions in Mind
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Solutions in Mind is a uniquely qualified world-leading authority on communication, utilizing innovative communication tools to coach organizations and individuals to understand how the mind works.
45. Sources welcomes Steven Goldhar, President and Founder of Sundance Media Inc.
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Sources welcomes a new member, Steven Goldhar, President and Founder of Sundance Media Inc.
46. Sources welcomes the Canadian Centre for Skills Development & Travel College Canada
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2008
    Louise Blazik is a Travel & Tourism Expert often interviewed by the media on TV and radio; world traveller; author; consultant and Training and Development Specialist.
    
47. Sources welcomes Wendy Moore-MacQueen
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    Sources welcomes a new member: Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering.
48. Speakers Gold
    Media Profile in Sources
    Resource Type: Organization
    
49. Start Marketing Inc.
    Media Profile in Sources
    Resource Type: Organization
    
50. A Step-by-Step Guide to Being a Successful Consultant
    Resource Type: Article/Report/Letter
    Published: 1998
    A practical guide to becoming a successful consultant.
51. Adam Strimaitis, Author of The Millionaire Moron
    Media Profile in Sources
    Resource Type: Organization
    
52. Successful Event Marketing Strategies
    Resource Type: Article/Report/Letter
    Published: 1997
    Tips for marketing your events.
53. Université de Moncton
    Media Profile in Sources
    Resource Type: Organization
    
54. Upstart Succeeds in Same Marketing Arena as Pepsi, JPMorgan Chase, Amex-NBC
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2010
    riceworks Competes with Marketing Heavyweights In Developing Charity Contest Using Crowdsourcing and Social Media Marketing Tactics
55. What Guerrillas Know About USPs
    Resource Type: Article/Report/Letter
    Published: 2009
    A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
56. What Guerrillas Know About USPs
    Sources News Release
    Resource Type: Article/Report/Letter
    Published: 2009
    A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to
57. Wilfrid Laurier University
    Media Profile in Sources
    Resource Type: Organization
    

Experts on Marketing in the Sources Directory

1. BlueRush
2. Canadian Centre for Skills Development & Travel College Canada
3. Durham College
4. Steven Goldhar, President and Founder of Sundance Media Inc.
5. Alan K'necht, SEO, Internet Trends & Innovations Expert
6. Richard Martin
7. Wendy Moore-MacQueen, Author, Speaker and President of Mormac Brand Re-engineering
8. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
9. Solutions in Mind
10. The Sources HotLink
11. Speakers Gold
12. Start Marketing Inc.
13. Université de Moncton
14. Wilfrid Laurier University